SEO is one of the pillars of all digital marketing, and even more so if we are using an inbound methodology. If you know the secrets of organic positioning , you can ensure a source of quality and low-cost visits to your website for a individual email list long, long time. Prepared? Well, let's see how natural positioning works and how we can improve it. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook How does organic positioning work? We call organic positioning or natural positioning the place that a website appears among the unpaid search results of Google and other search engines when a user searches for a specific keyword .
It should be noted that although improving organic positioning may have a cost in advice, tools, hosting and other resources, we cannot pay Google to appear higher in search results. On the other hand, we can pay to place an ad in the search engine when users search for a specific keyword... but in that case we would be talking about SEM and not SEO. Each keyword search has thousands or even millions of possible answers in the form of a web page. To decide which ones to show and how to order them, Google follows a three-step process: Crawling – Google's bots or "spiders" crawl the web for pages and "read" them based on an algorithm to see what kind of information they contain. Indexing – Once they have detected the existing pages, the bots place them in a kind of index, taking into account their content and their relevance to different keywords.
Publication : When a user enters a search on Google, the search engine shows the results of its index that it considers most relevant, based on a series of algorithms that only they know. How can I improve my organic positioning? Since Google's algorithms are not in the public domain, natural ranking is not an exact science and results can never be predicted with 100% accuracy. But that does not mean that we are working blindly, since Google publishes a series of guides for webmasters indicating the best practices to improve the positioning of a website . And in the same way, we must be careful to avoid positioning practices expressly prohibited by Google, since this can lead to a penalty. To decide which results to show, Google is based fundamentally on two criteria: the relevance and quality of a website, on the one hand, and its authority and reputation, on the other. Let's see how to improve each of them.