The coming together of different channels C Level Executive List and formats is what will build the truth of social media communication for brands .” What do brands have to do to conquer users in a few seconds? María Bretón pointed to the content. «The C Level Executive List brands have the channel -the social networks- and the influencers. If you make interesting content and it's made by an influencer that the community trusts, it's going to come out much C Level Executive List better than if you make it with a model that nobody knows”, she commented.
On the shadows, she was clear: many brands are C Level Executive List not aware of what they have to do and there is a problem of generational change. For José Luis Esteo the key in social media is the same as in the rest of things: creativity. Iskiam Jara C Level Executive List pointed out: «The great opportunity we have as professionals to help brands». «The shadow is that brands are thinking that they have to produce content as if it were television , highly produced C Level Executive List and well prepared, and that does not connect on social networks,» he explained. “
People stop following brands because they C Level Executive List don't bring realism or truth to them and that's why content creators or influencers appear. On Instagram there are about 1,200 million active users, for me they are potential brands, personal C Level Executive List brands. The competition is now much bigger and that is why the scope is lowered , “said Jara. For Gaby Castellanos, "the greatest light that the RRSS brought is that the consumer discovered that C Level Executive List he had the power." "The consumer rules and that is the great change after the industrial revolution and the creation of the internet: the power of the consumer ", he assured.