Trends can change dramatically from year to year and this is still true in 2019. As every social network evolves, marketers must be one step ahead if they are to continue. To take advantage of their current success rates. However, with so many differing opinions, both positive and negative, how do you know which strategy will take you forward this year? And which platforms should you spend most of your effort on? Below, we'll take a look at the changes we'll be seeing in 2019 on the most popular social media platforms, facebook and instagram, before moving on to a few upcoming channels to put on your radar. How the major social networks will change
In 2019 first, let's explore the channels we know best and how they're expected to change in 2019. From the privacy issues surrounding facebook to the company mailing list vast growth of advertising on instagram in 2018, which popular networking site could win this year? 1. Facebook: trust, pay-to-play and video 2018 has been an eventful one for the world's most popular social media channel. He has faced a number of privacy issues, including the high-profile scandal surrounding cambridge analytica and
The use of nearly 90 million facebook profiles (without prior consent) to try to influence the election. This has led many facebook users to distrust the platform, with other social sites using it to their advantage by organizing honest, transparent and personalized communication for their users. The focus on trust and transparency will continue in 2019. Facebook itself is promising changes in how it collects data and uses ad metrics and sponsored content. However, marketers will also need to be careful in their approach on this channel and ensure that their content inspires trust. Another challenge marketers face on this channel is the pay-